Brand creation for Top Business Automation based in Germany.
The approach on this branding was to get a technological yet contemporary/young look
This symbol aims to bring together the representations of various ideas.
The arrow pointing upwards is a direct representation of the name of the company “top” and the main goal: to offer “top” services to the customer. The symbol also resembles a cube or “two faces” of a cube, depending which perspective it is looked at.
This idea is a relation to the construction and edification field.
On the other side, the fact that this cube/geometric form is displayed by the outlines reveals an idea of “planification”.
Choice of colors:
The blue is usually connected with Technology and the Green with environmental priorities.
Another meaning for the symbol is that “sustainability” and “efficency/technology” – represented through the colors – hold together the arrow or the “Top” approach.