Brand creation and communication development of Poligna and Poliframe.
Palex, a Carpentry and Metalwork company, needed to separate their two work fields and recreate themselves to reach a more premium client.
So in 2018 I worked on the creation of the new carpentry brand. From name studies and creation, to graphic identity, portfolio and social media concept and execution. I have been working and being entirely responsible for this brand communication.
Recently in 2021 I was asked to do the same for the metalwork section, and so Poliframe, the sister brand was born following the same guidelines.