Rebranding, website and communication for Naturtec.

Since 2018 I am 100% responsible for the communication of Naturtec Floorboards.
The challenge started as to reposition the brand as a premium service. A new graphic identity was created as well as 3 lines of product: Naturtec One, Naturtec Plus and Naturtec Light.

Naturtec One is the most high quality product with extra options of customisation.
Regarding this, we created Naturtec One based on “the One and Only” concept.
When purchasing Naturtec One, the owner will sign the word “One” and the logo will also be customised with their own lettering.

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